At Orion, we have extensive experience in providing Intellectual Property Protection services to clients from a wide range of industries. The combined experience of our investigators, raid team, lawyers and computer forensics experts allows us to recommend and implement effective strategies to protect our clients’ Intellectual Property in Thailand.
When a client first becomes aware that their intellectual property is being infringed, we recommend the following 4 step strategy
Determine the nature and extent of the infringement
This can be done by using investigators to either survey physical or online markets or interview people with inside knowledge of the business.
Determine the client’s tolerance for infringement
Companies producing products which have customer health and safety implications such as pharmaceuticals, foods and car parts will usually have zero tolerance to infringements. Companies who don’t believe that infringing products will be confused with the genuine and don’t believe they are competing for the same buyers may be more tolerant. Most companies will find themselves in between these two extremes.
Formulate and Implement an Action Plan
Where there’s a gap between a client’s tolerance and the market situation, we formulate a plan to reduce the infringements and then implement the plan.
Continue to monitor the market for further infringements
Continued vigilance for the reemergence of counterfeit in the market is needed to ensure the hard won territory is not surrendered back to the infringers.
Our broad range of intellectual property protection services includes the following